Moreover, it launches a series of virtual brands, dishes and set menus created by Yellow chefs and intended for delivery on partner platforms.
Yellow.Menu aims to create at least 4 such virtual brands by the end of the year, generating 35-40% of the total business.
In the first half of this year, the cloud restaurant recorded a turnover of almost 600 thousand euros, 52% higher than the same period last year.
What is Yellow.Menu
Designed as an online restaurant with a dynamic menu that changes daily, Yellow.Menu delivers meals through its own network of couriers anywhere in Bucharest and Cluj.
In the first half of this year, Yellow.Menu turnover exceeded 550.000 euros, over 50% higher than last year.
Even more, the average value of the order increased by 15% compared to similar period from 2020, up to 95 lei.
The company aims to increase the daily number of orders by at least 40% compared to the end of the year currently and top reach up to 1.5 million euros turnover in 2021.