The most imitated Italian products abroad are dairy (23.6%), followed by pasta (22.8%) and meat (16.3%), acoording to Class Editori.
Among beverages, which represent 13.6% of the total, wine and sparkling wines account for 11.5%.
The situation varies depending on the country. Thus, in Brazil and Poland the Italian Sounding of pasta dominates, while in Australia and Russia more than a third is represented by dairy products.
Non-original Italian products are mainly sold in large supermarket chains, while specialty stores and food and wine boutiques represent a residual supply channel.