What cars do Eastern Europeans buy? Mostly over 10 year old

Most Eastern European clients look for vehicles between 10 and 15 years old, and Romania has registered the most significant rate, 70%, compared to other countries that stand between 50-65%, according to a Mogo study.

Thus, in Romania, Moldova, and Lithuania, most clients buy thirteen years old cars, while Estonians prefer 12-year-old vehicles.

Romania also registers the most considerable percentual growth in total car sales in the last years, at 5%. Thus, from 8% in 2019, it grew to 13% in 2022.

The most representative rate of diesel cars sold this year was in Lithuania – 84,2%. Conversely, Latvia reports the lowest rate of diesel cars sold – 43,4%, and the most extensive growth in the sales of electric vehicles, at 13%. Lithuania and Romania report a slight increase of up to 1,9% of the total sales from 2019 to 2022.

Customers in Lithuania and Estonia favor BMW, which accounts for over 14% of total sales, even though Volkswagen leads the table in Romania and Moldova with over 24% and 10% of total sales, respectively.

Audi is becoming increasingly popular in Lithuania, where demand has increased from 19,20% in 2019 to 24,90% this year. In Lithuania, more and more clients choose Audi, having a growth rate since 2019, from 19,20% in 2019 to 24,90% this year.

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