Most Eastern European clients look for vehicles between 10 and 15 years old, and Romania has registered the most significant rate, 70%, compared to other countries that stand between 50-65%, according to a Mogo study.
Thus, in Romania, Moldova, and Lithuania, most clients buy thirteen years old cars, while Estonians prefer 12-year-old vehicles.
Romania also registers the most considerable percentual growth in total car sales in the last years, at 5%. Thus, from 8% in 2019, it grew to 13% in 2022.
The most representative rate of diesel cars sold this year was in Lithuania – 84,2%. Conversely, Latvia reports the lowest rate of diesel cars sold – 43,4%, and the most extensive growth in the sales of electric vehicles, at 13%. Lithuania and Romania report a slight increase of up to 1,9% of the total sales from 2019 to 2022.
Customers in Lithuania and Estonia favor BMW, which accounts for over 14% of total sales, even though Volkswagen leads the table in Romania and Moldova with over 24% and 10% of total sales, respectively.
Audi is becoming increasingly popular in Lithuania, where demand has increased from 19,20% in 2019 to 24,90% this year. In Lithuania, more and more clients choose Audi, having a growth rate since 2019, from 19,20% in 2019 to 24,90% this year.