UserGuiding raises $1.1 million led by Collective Spark

UserGuiding has raised $1.1 million in a seed round to accelerate global expansion, enhance product development capabilities and hire the best talent to grow its core team.

The funding round was led by Collective Spark, with participation from Galata Business Angels, Angel Effect and a group of angel investors from Turkey and Europe.

This second round of funding came eleven months after the pre-seed round, which was also led by Collective Spark.

UserGuiding was founded by two close-knit friends Osman Koc and Muhammet Enginar

Since high school, they have always wanted to build their own company and upon graduation, they established a start-up studio intending to help entrepreneurs transform their businesses from ideation to execution.

During this period, Osman and Muhammet shipped many web applications and frequently encountered “user onboarding” as an issue that cannot be tackled easily.

Following completion of over ten custom-made projects, they decided to try their luck in San Francisco, where they were offered a job by a friend who worked for many years at Google.

They came up with the idea of helping companies create engaging user onboarding flows in the most hassle-free way, convinced they could develop a less complex tool that employees with no technical background could easily use.

UserGuiding was built on the premise of Osman and Muhammet aiming to support companies effectively create user onboarding flows and walkthroughs without needing to code.

Osman Koc, the CEO of UserGuiding, stated: “The no-code revolution has already begun. GPT-3 wowed us with the possibilities it unlocked, Airtable helped us be 10x productive, and Webflow helped us build amazing websites. We will not write a line of code for jobs that require long, complicated coding in ten years or less. At that point, we aim to be the leading ‘no-code’ platform for user onboarding. We will strive to be the platform where people can make all the changes they require on web applications through a straightforward interface and, more importantly, without writing any code. We strongly believe that using our solution your web applications will be as agile as if they were built with WordPress or Wix.”

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