Urbanista experienced growth from all sales channels in 2019 where e-commerce particularly stuck out with more than 1.000 percent growth from direct website sales following a focused and aggressive strategy.
The growth both online and offline was made possible due to a strong portfolio of products, especially within the true wireless headphone segment, where the brand launched three products during 2019.
Counterpoint Research expects the true wireless headphone market to grow by 80% CAGR for 2019-2022 and Urbanista is well positioned to be on that curve.
“We have managed to significantly grow every year since STRAX acquired the brand in 2014, however, it feels like 2019 was the year when it all came together with relevant and timely product launches followed by success in both online and offline sales channels.” says Gudmundur Palmason, CEO, STRAX AB.
What is Urbanista
Urbanista make audio products rooted in Scandinavian design. The products are inspired by cities, freedom and with the urban lifestyle in mind.
Urbanista is available online as well as in 20, 000 stores and 80 countries around the world.