ESX estimates this year an increase of five times more in the number of subscriptions sold, due to the growing trend of Romanians’ interest in sports activities.
In addition, Romanians no longer go to just one gym as it happened in previous years, but choose several locations, depending on proximity, types of sports activities, equipment and facilities.
Romanians’ interest in going to the gym started to grow significantly after the isolation period in 2020 and are more motivated to exercise when they go to a gym than if they do sports at home, unlike in previous years.
Thus, ESX estimates 100,000 memberships sold and 700,000 check-ins to their partner gyms this year.
The Romanian fitness market estimated at approx. 500 million euros is still immature, although for over 5 years it has the highest increase in Europe.
Bulgaria reaches 650 million euros, Hungary – 750 million euros, Poland – 1.1 billion euros, France, Spain, Italy – almost 3 billion euros, and the market in England and Germany is over 5 billion euros.
The most popular sports activities remain fitness and cardio, in proportion of 70%, followed by aerobics, yoga, dancing, tennis, squash, climbing, kickboxing, cross-fit.
Although the ESX application has been available in Bucharest since the end of last year, here it records the most membership sales, followed by Iași and Cluj-Napoca.