SPAR Italy, locally known as DESPAR, has been recognised as retail brand of the year for the year 2020-2021 in the ”supermarket” category.
The criteria voted upon included price, assortment, service, communications, shopping convenience, and look-and-feel.
Other factors that contributed to SPAR Italy’s success were the quality and variety of its own brand products and the brand’s initiatives to add value to its local communities.
Retailer’s health and well-being product offering, as well as its commitment to environmental sustainability, were also deciding factors.
In Italy, the award was launched in 2008 as ”Retailer of the Year” and is currently known as ”Insegna dell’anno”.
For this year’s Italy edition, the organisers evaluated 543 retail brands across the various categories, which embrace both food and non-food retail.
Over 205,000 votes were expressed earlier this year by Italian consumers.
