AC Milan and Skrill shared details of the four year partnership deal they recently signed which sees Skrill become the Club’s Official Global Payments Partner.
Although the deal was signed some weeks ago, and the Skrill name has already appeared in the San Siro stadium on several occasions, both parties were reluctant to talk about marketing activities at a time when both the Club and Italy were enduring the devastating arrival and impact of the COVID-19 outbreak.
Skrill has a track record of supporting football as well as other popular sports and identified AC Milan as an ideal partner, given the highly relevant profile of the team’s fan base and followers around the world, combined with the general popularity of digital wallets and prepaid cards as payment methods in Italy.
As part of the partnership agreement, Skrill has become the preferred payments partner for AC Milan merchandise sales and is a live payments option on its international online store which serves fans around the world.
The partnership also means that Skrill branding will be prominently displayed at all AC Milan home matches and promoted on an ongoing basis across the club’s online channels including its website and official App, as well as its hugely popular social media channels.
Skrill has additionally been integrated into Vivaticket giving fans the option of using Skrill’s digital wallet when buying match tickets and other AC Milan experiences once they resume.