Spanish company Sales Layer has raised €3.5 million in a Series A financing round led by SONAE IM, the tech investment arm of Portuguese listed company SONAE, accompanied by venture capital investment firm Swanlaab Venture Factory and Valencia-based corporate investor Global Omnium.
The Portuguese conglomerate has invested €2.5 million in Sales Layer, while Swanlaab Venture Factory and Global Omnium have joined with further million.
The funding will enable Sales Layer to scale international operations and expand its operational infrastructure.
Founded in 2013 by Álvaro Verdoy and Iban Borràs, Sales Layer’s team has become one of the world’s leading PIM solutions, helping brands and retailers to transform their catalogs into an enriched, digital and multichannel control centre.
The company’s technology uses a cloud-based catalog management platform to connect the information to hundreds of channels throughout the supply chain, both for brands and retailers.
Sales Layer serves more than 200 new accounts in more than 25 countries, including global manufacturers and retailers such as Teka, Rexel, Bobux, Reebok and Fermax.