Red Bull is the most valuable Austrian brand in 2020

Red Bull remains the most valuable Austrian Brand with more than 15 billion euros, latest European Brand Institute study shows.

Novomatic (3,54 bn euros) and Swarowski (3,46 bn euros) are on 2nd and 3rd place. They are followed by SPAR, Erste, Raiffeisen, OBB, OMV, Verbund and XXX Lutz.

Top 10 Austrian Brands value increased by 10% in 2020, with Verbund the leader, at +29,4% increase compared to 2019.

It’s for the 17th time when the European Brand Institute (EBI) has conducted its Austrian Brand Value Study and identified the most valuable brand companies.

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