The franchise network, launched in 2010 under the banner ODIDO in Poland by MAKRO for small independent grocery shops, has turned 10 years old.
Over the past decade, the network has built a vast presence across the entire country with 2.700 shops in over 1.400 locations today.
ODIDO ranks the 6th largest franchise network in terms of store number in Poland.
The ODIDO partnership is based on a soft franchise model that empowers small shops in their daily operations through store renovation, assortment building, exclusive promotion deals from MAKRO and marketing campaigns while still allows them to maintain high degree of business independence.
Over the past 10 years ODIDO has been evolving continuously to keep pace with the market trends and consumers’ needs.
Solutions such as ”Wine zone”, ”Rioba coffee corner”, ”Grab it on the run” that offers sandwiches, fresh juices, hot snacks, have been introduced in ODIDO shops to address the rising demand for convenience shopping experience.
