NEPI Rockcastle announces the development and implementation of its loyalty mobile application, SPOT.
The app allows customers to use the benefits accumulated in any of the 15 shopping centers in Romania – depending on their shopping preferences.
The new application, unique in the Romanian retail market but also in Europe, aims to offer customers access to benefits in the shopping centers in the group’s portfolio.
Romania is the first country in which the company launched the mobile application and in the near future SPOT will be implemented in the other 8 markets in which the company operates.
By accessing the SPOT app, each shopping session in a mall will bring users loyalty points, with which they will have access to exclusive offers and benefits.
Users will benefit from discounts, personalized experiences, rewards and gifts or shopping vouchers applicable to a selection of partner stores.
Customers can access 3 levels: Select Spot (obtained by default upon authentication), Premium Spot and Elite Spot.
Once the user reaches a new status in the application, it is valid for 1 year and can be accessed in all 15 shopping centers in the portfolio of NEPI Rockcastle.
