Chinese retailer MINISO launched its 2000th store outside of China in Lyon, France. This new store is the brand’s eighteenth in France overall, in its fifth city.
MINISO Lyon is located in the Saint Genis 2 shopping centre which attracts six million visitors annually, spans 200 sqm and is wheelchair accessible, with shelves spaced 1.4m apart for easy navigation.
Chinese retailer opened its first French store in Paris in October 2020. Two years on, the retailer has stores in five cities: Paris, Lille, Nantes, Calais and Lyon. By the end of 2022, the brand expects to expand its French network to a total of twenty outlets nationwide.
As for the best sellers in MINISO France, plush toys are the best sellers both in-store and online. Toys, gifts and stationery have also been top contributors to sales in recent years.
Founded in 2013 by Chinese businessman, Jack Ye, MINISO expanded to approximately 5.200 stores globally as of June 30th, 2022. In Europe, the brand is currently present in around 200 locations.