Miniso opens first store in Paris, in chic District 8

Miniso opened its inaugural outlet in Paris. It is the first store to open in Europe since the company’s listing on the New York Stock Exchange.

Two more store openings are planned in France for this year, and Miniso aims to open additional locations in 2021.

The retailer offers around 2.000 goods ranging from creative home necessities, health and beauty products, fashion accessories and stylish gifts to office supplies, boutique package decorations, digital accessories, as well as food and seasonal products.

Located on 58 Rue de la Chaussée-d’Antin, Miniso’s new store is within walking distance of Paris’ luxury stores, and offers more than 80% of its products priced at under 10 euros.

Since opening its first store in Guangzhou in 2013, Miniso has opened more than 4.200 stores in over 80 countries

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