Miniso opens first store in Iceland and in Northern Europe

Miniso opened its first store in Iceland, as well as Northern Europe. This marks the fourth store that Miniso has opened in Europe just this month.

Miniso first Iceland store is located in the famous Kringlan Mall in the capital Reykjavik.

Given the consumer interest, the store had, at times, more than 100 people in queue, while the average purchase per customer totaled 7 items during the first two days of opening.

Products presented in this newly-opened Miniso store in Iceland, such as cosmetic brush, facial razor, silicone face cleanser, eye massager, all kinds of cups and plush dolls, have unsurprisingly become popular among local consumers.

New stores in France and the UK

Elsewhere in Europe, Miniso opened two stores in France including the first POP UP store in FNAC Beaugrenelle, and one store in the United Kingdom this month.

The France store, located in the town of Plaisir just next to Paris, is the country’s second Miniso store after its prestigious Chaussée d’Antin location in the country’s capital. In the United Kingdom, Miniso has opened stores in Cambridge and Cardiff recently.