Miniso opened its first store in Malta in one of its booming cities, Sliema. Malta is the 16th European country where Miniso has entered.
The first store of Miniso in Malta is more than 200 square meters, and the number of SKUs for sale in the store exceeds 2.000, including many world-selling products such as plush toys, water cups, perfumes, bluetooth headsets.
In the Maltese store, 65% of Miniso products are sold for under $5.
It is expected that Miniso will open three new stores in Malta and increase the number of product SKUs to 4.000 for the rest of the year.
In the first half of 2020, the company increased its speed of expansion in the European market, opening new stores in Spain, Romania, Hungary, Turkey and the Netherlands.
