Miniso opened its 100th post-IPO physical store in Madrid

100th new store since IPO opened in Madrid. Spain is one of Miniso’s most rapidly expanding markets, with 16 stores across major cities such as Barcelona, Sevilla, Malaga, Granada.

The opening in Madrid is the fourth in Spain this month alone. Additional store openings are planned before the end of the year.

China and international markets are rebounding rapidly

Miniso set a record pace in its home market, China, by opening 54 stores on the same day on October 1, which is the first day of China’s Golden Week – a week-long national holiday that represents one of the biggest weeks for retail and tourism.

The timing was also ahead of China’s biggest shopping festival known as Double 11 or Singles’ Day.

Miniso also directly operates a number of stores across Asia, Africa and the United States – opening more than 20 stores collectively across these regions since October.

Notable openings include the 39th store in Los Angeles, United States, and one in the iconic Pacific Mall in New Delhi, India.