METRO Russia is taking the initiative to launch a dedicated support campaign for the hospitality businesses’ crucial restart endeavors.
The support efforts are focused on drawing customer traffic to Horeca establishments and easing their financial pressure in the wake of the lockdown, two common challenges facing the gastro sector in their reopen.
The total investment of all support measures running from June to August is estimated to be up to 1 billion Russian Rubles (approx. 13 million EURs).
Specifically, prices in the categories of “Fresh” and “Ultra-fresh”, typically in high demand of restaurant businesses, are reduced.
In addition, from May 20 to June 30, the company offers restaurant customers a cashback of 20% for purchases in July and a 30-day payment deferral.
METRO Partner for restaurants
To help drive more customer visits to restaurants, METRO Russia is also launching a program called METRO Partner supporting about 3,000 restaurants nationwide who have signed up for the project.
All METRO Russia customers now get discount coupons after their shopping at METRO, for them to redeem in the restaurant of their choice.
Those restaurants are able to get reimbursed for the amount of redeemed discounts in their purchasing in METRO stores.
METRO Russia local store teams check and work with the restaurants and cafes to ensure their complete compliance with the government and industry guidelines.