- Over the next two years, Mars Retail Group will be opening doors to three new retail locations;
- These include Disney Springs in Orlando, Fla., Mall of America in Minneapolis, Minn. and the first M&M’S store in continental Europe in Berlin, Germany.
The Berlin store will open in early 2021 and be the first M&M’S experiential store in continental Europe.
Located on one of the most famous avenues in Berlin on Kurfürstendamm in City West, the city’s premiere shopping avenue, the decor will be inspired by the local art and beauty of Berlin.
“Our aspiration will always be to bring the best of the M&M’S Brand experience to our consumers in each retail location,” said Patrick McIntyre, Director of Global Retail at Mars Retail Group. “Our new stores are advancing in design and experience to create a true connection and commitment to place alongside exciting digital and analog moments. We are bringing the brand to life in an immersive way.”
What is Kurfürstendamm
At the heart of City West, Kurfürstendamm is Berlin’s most renowned and popular shopping mile. The boulevard is known worldwide for its luxury shops with flagship stores of high-end fashion labels, shops of international brands as well as excellent restaurants, cafes and bars.
Because of Kurfürstendamm’s long tradition as a shopping and strolling mile, old and new architecture merge almost seamlessly.
The 3.5-kilometer-long boulevard extends from Breitscheidplatz with the Kaiser Wilhelm Memorial Church to Rathenauplatz, where the villas and mansions of Grunewald can be found.