Lidl plans to invest 350 million euros in Greece by 2023 and the opening of 11 new stores, over half of them in Athens.
Lidl will open two new stores in Athens by February, another four stores in 2021 and five in 2022 and to build a new logistics center.
Lidl launched a loyalty program
The company launched the Lidl Plus loyalty program for purchases in all 225 stores on its network, offering registered users attractive offers on favorite products.
At the same time, it enables the customer to monitor transactions at any time and the amount they save through online in-app purchase copies and provides access to Lidl’s digital brochures.
Lidl Plus operates exclusively on smartphones (Android & iOS).
