Italian brand Steel Cucine plans four new stores in China


Steel Cucine confirms plans for its expansion in China by opening four new stores apart from the Shanghai flagship store, as Class Editori reported for BREIP.

The four new flagship stores are in Changozhou, Yan- tai, Shenyang and Qingdao. Steel Cucine Shanghai flagship store had been inaugurated a few months ago.

A commercial agreement signed by Steel Cucine with the Chinese partner Shanghai Zhizhong Co. Ltd includes the exclusive distribution of the products Steel and Lancellotti-branded, a brand created to land in the North American market.

Since 1966, Steel Cucine has been recording a turnover of almost €5 million and focusing its production on the models of large, high-design kitchens, especially requested in America and in Arab countries.

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