Ikea’s opened it’s first “planning studio” in Germany. Customers cannot take products with them and only plan kitchens or the installation of bedroom cabinets.
The shop has only 500 square meters of floor space. By comparison, Ikea’s furniture store in Tempelhof is 44 times the size at 22.000 square feet.
Ikea tested the new branch concept in a few other countries and cities, including Copenhagen and Paris.
„By the end of 2021, Ikea plans to open a total of four to five of these studios in Berlin and Brandenburg,including a city store in a top-selling location, where large parts of the normal range can also be purchased”, writes Der Tagesspiegel.
