IKEA invests in nyris, a German deep-tech start-up company


IKEA has made a minority investment in nyris, a Germany-based deep-tech start-up company, which provides visual intelligence technology. 

IKEA customers can already today experience the nyris technology, in the IKEA Place app, providing intelligent, responsive information to the customer, based on its requests and commands.

This is only the first in a range of upcoming solutions offering to support the customers in their IKEA experience.

For example; to make product assembling responsive and easier, and the possibility to match home furnishing styles and specific products for the specific customer.

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