H&M customers in Sweden can transform unwanted garments into new fashion favourites


H&M customers in Sweden have the possibility to transform unwanted garments into new fashion favourites with the help from a new garment-to-garment recycling system, Looop.

Looop opens to the public in one of H&M Drottninggatan stores in Stockholm on October 12. This is the first time this garment-to-garment recycling system is shown in store by a fashion retailer.

Looop uses a technique that dissembles and assembles old garments into new ones. The garments are cleaned, shredded into fibres and spun into new yarn which is then knitted into new fashion finds.

The system uses no water and no chemicals.

The cost is 100 Swedish kronor (around 10 euros) for members of H&M loyalty club. For non-members the fee is 150 Swedish kronor (around 15 euros). 

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