- Hedin Group, one of the largest privately-owned automotive retailers in Europe, expands to Switzerland though the acquisition of SeeAll Group.
- Hedin confirms it has entered in exclusive negotiation with BMW Switzerland to further acquire the BMW-owned branch Zürich-Dielsdorf (Niederlassung).
SeeAll Group’s two dealerships, Allmend Garage and Seeblick Garage, are Hedin’s first in Switzerland, adding to the existing relationship with BMW in Norway and Sweden.
The Swiss dealerships had a turnover of around 100 million Swiss franc in 2019. The acquisition expands Hedin’s total representation to 123 dealerships across four countries.
Upon closing, SeeAll will become part of a wholly owned, newly established Swiss subsidiary of Anders Hedin Invest AB, folded into the Scandinavian BMW division, Hedin Automotive in Norway. Through the I.A. Hedin Bil AB subsidiary, Bavaria, Hedin Group is the largest dealer of BMW and MINI in Scandinavia.
“We are pleased to expand our dealership footprint to Switzerland and to increase our long-standing, strong partnership with BMW,” said Stig Saeveland, chief executive officer of Hedin Automotive Norway.
“The expansion to Switzerland is an important milestone in our company history. SeeAll reinforces our position in Europe, leveraging on our existing alliance with BMW to accelerate our international development in a fast-changing industry.” said Anders Hedin, Owner & CEO of Hedin Group.
