Ferrero Group, definitive agreement to acquire Eat Natural

The Ferrero Group announced a definitive agreement pursuant to which it will acquire Eat Natural, the maker of high-quality cereal bars, toasted muesli and granola.

The Ferrero Group plans to maintain and further build Eat Natural’s brand authenticity, while supporting the company with distribution and expansion to new markets and category segments opportunities.

As part of the transaction, The Ferrero Group will take over the production facilities in Halstead, UK, and plans to retain the management and the employees of the businesses. 

The transaction, subject to customary closing conditions and regulatory approvals, is expected to close in in the next months.

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