Deutsche Telekom will use a new logo, both at group level and in all national companies operating under the T brand.
In the form 1-T-1 (digit-T-digit), the logo stands for a focus on digital participation, sustainable activities and social cohesion.
Deutsche Telekom will use the revised T logo for the first time at Mobile World Congress in Barcelona (28 February – 3 March 2022)
The global change will be implemented gradually over the next two to three years.
In the first phase, the company will change its logo on digital channels, communication campaigns and sponsorships.
Real-world changes, such as those on buildings and in stores, will be implemented later.
Brand Finance Global 500 ranks Deutsche Telekom in the top 20 worldwide and it is by far the most valuable telecoms brand in Europe.
According to the survey, the group has climbed to second place in the global telecoms rankings – after Verizon, but ahead of AT&T and China Mobile.
It is also the second most important German company in the world after Mercedes-Benz.