De’ Longhi acquires a global leader in the personal blenders segment

Founded in 2003 and headquartered in Los Angeles, California, Capital Brands develops and sells domestic appliances with a focus on wellness nutrition to households in over 100 markets worldwide under the Nutribullet and Magic Bullet brands.

The company created the personal blenders segment, within the broader blenders category – which is estimated to be worth ca. $ 1.1 billion in the USA – and has become the category leader in North America and in other key markets around the world such as Australia, New Zealand and the UK.

Capital Brands forecasts net revenues of approximately $ 290 million for year 2020, ahead of last year sales.

With this transaction, the United States become the largest market for the De’ Longhi Group, with aggregate turnover in excess of $ 500 million.

The price payable by De’ Longhi for Capital Brands is approximately $ 420 million, for an implied forecast adjusted Ebitda multiple for year 2020 just above 8 times.

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