CCC introduces searching for products based on a photo on all platforms


After iOS, CCC introduces searching for products based on a photo on all communication channels – Android platform, online store, and Messenger.

The customer can now take any photo of shoes or handbags and use the image search engine to see the most similar products in the CCC offers.

The solution can be used in the first place by users in Poland and Hungary.

How the solution works

This is a version of the technology used in Google Lens, personalized for CCC, which is based on the use of image analysis by deep neural networks.

The algorithm identifies the characteristic features of a given product and searches for the most similar ones from the store’s product set. It can recognize and distinguish all products in the photo, which are also in the store’s offer.

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