Carrefour launches a food marketplace in France

Available on the website, the marketplace will feature more than a hundred retailers and up to 100,000 products that will complement its daily product range by the end of 2020.

With this online marketplace, Carrefour will give customers easy access to a complementary product offering while enabling vendor partners to display their catalogues on its site.

The platform is developed in partnership with Mirakl, a French company that has established itself as a world leader in building online marketplaces.

What kind of food is avaible on marketplace website is selling complementary products that are in line with the trends that its e-commerce customers appear to be following:

  • a preference for organic and natural products,
  • products that are good for people’s health,
  • gourmet foods,
  • regional / local products,
  • world products,
  • gluten- and salt-free products.

The product categories concerned are grocery items, beverages (wine, beer, spirits and soft drinks), hygiene/beauty care products, pet supplies and childcare items.

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