Carrefour and Google launched the voice grocery shopping


Carrefour and Google launched in France a new voice-based e-commerce grocery shopping experience within the framework of their strategic partnership signed in June 2018.

Carrefour is the first retailer in the world to offer its customers the new integrated voice shopping service on the Google Assistant.

Based on a combination of advanced technologies, this innovative service simplifies and personalizes the grocery shopping experience.

This integration enabled a triple innovation:

  • the Google Assistant allows the user to add items to their shopping list by voice using common words such as butter, milk and cheese. Because the Assistant is connected to Carrefour’s e-commerce inventory, it is then able to convert that list into a cart of products available for sale on;
  • the conversion is customized, so the specific items added to the shopping cart by the Google Assistant reflect the user’s product preferences as closely as possible, while leaving the user free to delete, modify or add products as they wish;
  • once the shopping cart is confirmed on the Google Assistant, the customer moves seamlessly to Carrefour’s e-commerce site to finalize their order, confirm their slot and delivery method (drive, drive piéton or home delivery), pay and take advantage of their loyalty benefits.
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