British fashion brand LØCI, launched in mid-2021, announced a £4 million seed round, as well as an investment from actor and environmentalist Leonardo DiCaprio.
LØCI manufactures and sources all of its products in Europe, with each pair made using certified recycled ocean plastic. They focus on monthly production cycles to reduce waste and their impact on the planet.
To date, the brand has removed over 982,000 plastic bottles, land and ocean bound, that are spun into a premium, durable material used in the making of the LØCI sneakers.
The company was founded in April 2021 by Emmanuel Eribo, Philippe Homsy, Frank Eribo & Mark Quaradeghini, London-based entrepreneurs. From the beginning, 10% of online profits on every pair purchased are donated to conservation charities focused on protecting wildlife.