Austrian summer tourism depends on German and local guests

Around two thirds of overnight stays in Austria in summer 2019 were accounted for by German and Austrian guests, as Statistics Austria reports.

The share of resident guests in relation to the total of 79 million nights spent in the period from May to October 2019 amounted to 29.5%, guests from Germany accounted for 37.4% and guests from all other countries 33.1%.

In 2019, half (49.3%) of all nights spent in the summer season took place in the main season in July and August, around a quarter each in the pre-season months May and June and the post-season months September and October.

The western Austrian Laender Vorarlberg and Tyrol are highly dependent on the German market.

Western Austria is the engine of the tourism industry

Half of all nights spent in the summer season 2019 (50.7%) took place in the western Austrian Laender Tyrol (28.0%), Salzburg (17.4%) and Vorarlberg (5.3%). While these regions depend to a large extent on German guests (54.8%, 40.9% and 58.4% of all summer overnight stays in 2019 in the respective Austrian Laender), resident tourists dominate in eastern parts of the country such as Burgenland (nights spent share: 73.5%), Lower Austria (62.3%), Styria (60.4%) and also Upper Austria (52.1%). In contrast, in the capital Vienna, 63.1% of all nights spent were due to markets other than Germany and Austria.

In summer 2019, almost three quarters of the 29.5 million nights spent by guests from the most important country of origin, Germany, were in Tyrol (41.1%), Salzburg (19.1%) and Carinthia (12.1%). The third most important market of origin (after Germany and Austria) – the Netherlands – contributed almost 4 million nights spent to the overall result in the 2019 summer season.

Almost 80% of all nights spent by Dutch guests took place in Tyrol (40.0%), Carinthia (20.3%) and Salzburg (18.0%). Guests from Switzerlandand Liechtenstein particularly liked to spend nights in Tyrol (52.8% of Swiss summer nights spent).

Styria and Carinthia are particularly popular with resident tourists

In summer 2019, resident guests accounted for 23.3 million of the nights spent in Austria. The most popular destination of Austrian residents was Styria, almost one fifth of all nights spent by resident tourists took place in this federal state (19.1%), followed by Carinthia (16.7%), Salzburg (13.8%), Lower Austria (12.6%), Upper Austria (12.0%) and Tyrol (10.0%). 

Residents from Vienna spent 5 million nights in Austria in summer 2019, more than half of them in Styria (20.8%), in Lower Austria (18.0%) and Carinthia (16.8%). Guests from Lower Austria mainly preferred their own region (19.8%), followed by Styria (19.2%).

One fifth of the total nights spent (23 million) by resident guests in Austria in summer 2019 came from Vienna (21.5%), followed by Lower Austria (19.9%), Upper Austria (17.1%) and Styria (14.6%).

Upper Austrians recorded the highest proportion of summer overnight stays in their own region (38.6% of nights spent in Upper Austria), followed by guests from Vorarlberg (28.3% of nights spent in their own region) and Styrians (24.9%).