Atterley.com sales are up 200% as High Street crashes

  • Online fashion marketplace Atterley.com has experienced a sales increase of over 200 per cent during the COVID-19 lockdown against the same period in 2019. 
  • Atterley, which is used by over 250 independent boutiques to reach customers worldwide, has around 2,800 brands live on the site.
  • Atterley was founded in 2016 by Michael Welch OBE, who sold online tyre retail business to Michelin for $100 million in 2014.  

The company launched a Crowdcube campaign targeting a minimum £500,000 to support the further development of its marketplace technology for boutiques and grow its presence in overseas regions including the US. 

Atterley’s founder and chairman Mike Welch said: ”The beauty of our business model is that instead of operating out of warehouses with stockpiles, our boutique partners provide Atterley with stock and can operate with just one person in each store ensuring safe continuous trading while their doors remain closed to the public. We’re seeing customer growth on the back of the public wanting to support local boutiques during the pandemic and we’ve also seen a marked upswing in boutiques wanting to join the platform since the lockdown took hold.”