Annual sales of SPAR Austria’s Natur*Pur range reached €471 million in 2019. This range has grown in sales at an average of 16% each year for the past twelve years.
In the first five months of this year, sales growth was as high as 27%, and as a result, annual sales for 2020 are projected to reach half a billion euros.
The range comprises 1.050 products, forming the largest single brand within the entire product group of 3.500 organic items on offer in SPAR Austria’s stores.
“This year, we will exceed the historic sales mark of half a billion euros with SPAR Natur*Pur products. Nobody would have expected our sales reaching this level when the first ten organic dairy products were introduced 25 years ago”, said SPAR Austria CEO Dr. Gerhard Drexel.
