Amazon launched a website for customers in Sweden, adding it to the list of countries where it offers full services, according to DPA, MarketWatch and Reuters.
Amazon offers Swedish customers over 150 million products, including tens of thousands of products from local companies.
Until now, Swedes could shop at Amazon through sites in other European countries, including the United Kingdom and Germany, but delivery costs were higher.
Amazon Sweden features images of famous Scandinavian buildings, including Stockholm City Hall and Turning Torso, a skyscraper in Malmo.
Last week, the American giant announced that it would invest in a renewable energy project in western Sweden, to supply energy for its local data centers.