Amazon, the world’s largest online retailer, launched a website on Tuesday for customers in Poland, Reuters reports.
Polish online commerce market has been stimulated by online shopping during the coronavirus pandemic, and Allegro, the largest local online commerce platform, has enjoyed a great debut on the Warsaw Stock Exchange.
Following Amazon’s announcement, Allegro shares rose 2.4%.
We are delighted with the launch of Amazon.pl. We will be able to offer Polish customers a selection of over 100 million products, including tens of thousands of products from local businesses, said Alex Ootes, Amazon’s vice president for expansion in Europe.
Amazon has been active in Poland since 2014, with nine logistics centers, but customers were diverted to the German-language site.
This move is likely to change and stimulate the growth of the Polish online commerce market, which is expected to reach $ 25.25 billion in 2024.
