Pet Network, the leading omni-channel pet care platform in South-Eastern Europe, is present through multiple brands in Romania, Croatia, Slovenia, Serbia and Bulgaria.
The transaction is expected to close in the third quarter of 2021.
Pet Network was created in 2018, after TRG bought and merged three pet supplies businesses present across South-Eastern Europe.
The oldest of these businesses is Pet Centar, which opened its first store in Croatia in 1999 and has expanded since then in Serbia and Romania.
The other two businesses acquired by TRG in 2018 are Animax, operating in Romania, founded by Cristian Ludovic Pop, and Mr. Pet, active in Slovenia.
Over the past year, Pet Network also expanded to Bulgaria and now operates more than 150 physical stores across five countries, as well as various e-commerce channels.