Adverty launched In-Menu, a new in-game brand advertising format

Adverty has invented and launched a new in-game brand advertising format called In-Menu, which enables contextually relevant IAB display banner ads on menu screens in between gameplay.

Deeply integrated at game design level, In-Menu is an in-game advertising unit that brings performance-based, programmatic advertising to Adverty’s range of seamless ad solutions.

In-Menu enhances a highly innovative product suite that also includes Adverty’s current In-Play format, which allows brands to take over billboards and other virtual outdoor sites within games.

Compared to other solutions on the market, Adverty’s proprietary, patent-pending ad technology is completely unique in its ability to keep users within the game throughout the complete ad experience – a sought-after feature among both game developers and brands.

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