Bonami has seen an increase of 80% in sales, in Romania and of 100% on the other markets where the company is present.
Total sales made during the duration of the promotions, including Cyber Monday, reached 6 million euros overall, of which 800,000 euros in Romania.
Between November 27th and 29th, and on Cyber Monday, the sales were higher than on the Romanian Black Friday weekend, 4 million euros versus 2 million euros, with the same trend being confirmed on the Romanian market, (500.000 euros versus 300,000).
The largest order made in Romania had a value of 9500 euros.
The highest online traffic was reached Sunday afternoon and night, the trend withstanding both periods with special Black Friday promotions.
Compared to an ordinary November day, online traffic rose by 150%. Romanians prefer ordering through the mobile phone, while in all other countries where Bonami is present, the orders were made using desktop.
”During the two promotional periods we succeeded in selling 35.000 products in Romania, out of a total of 250.000 on all markets”, said Pavel Vopařil, CEO of Bonami.
