78% of CCC sales in January 2021, generated via online channels

  • CCC ended the fourth quarter of 2020, which included January 2021, with sales broadly unchanged year on year.
  • Revenue for the period, at PLN 2 bn.

Amid the prolonged lockdowns across the group’s markets, e-commerce grew 84% year on year, with over 78% of sales generated via online channels in January alone.

Revenue for the full-year 2020/21 (13 months) was PLN 5,6bn, of which 48% was e-commerce sales (up 71% yoy). Year on year, sales fell just 3%.

E-obuwie remains CCC’s power engine

55% contribution of online to revenue reported in the fourth quarter of 2020/21 was an unprecedented result in CCC’s operating history.

E-obuwie remains the power engine of our e-commerce business, with fourth-quarter sales at PLN 919m (up 69% yoy) and EBITDA margin at 8,9% (up 2,7pp yoy).

The group’s other e-commerce platforms (ccc.eu, DeeZee, Gino Rossi) accounted for 16% of online sales in the fourth quarter of 2020/21, compared with 9% a year earlier.

Each recorded a triple-digit growth in sales, and ccc.eu alone saw its sales surge 353% year on year. 

Clothing range is gaining traction

Modivo grew 137% yoy, delivering PLN 268m in revenue for the full year 2020 (a five-fold increase on the previous year).

Sales of DeeZee clothing, launched in December, account for 16% of total sales (up 9p.p. month-over-month).

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