100 million people joined H&M Member loyalty program


H&M announced that more than 100 million fashion fans have joined the customer loyalty program H&M Member.

H&M Members are invited to offers and services, digital and physical events, fashion shows, pre-shopping, collaborations, digital receipts, omni-credit and much more.

The loyalty program is entirely digital and free to use.

H&M Member currently covers 26 markets after recent rollouts in India, South Korea and Australia.

The company also introduced the membership on Wechat and Tmall in China, and now Kakao in Korea.

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